The purpose of the market study is to determine the commercial possibilities and profitability of a product when it is placed abroad. Technical, statistical, geographical, cultural and financial aspects are analysed. It is the first step when a company wants to expand to the world, then, it must have clear and complete information about the situation in the external market about the product it manufactures.

A market study can be simple or complex, and this will depend on the objectives and resources of each company. as well as the macro-economic variables in its area of influence at the time of doing so.

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